Canada’s Premier Motorsports Complex
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Embracing New Roads Focus Group: Apply HERE!



Blue Line Racing & Castrol Raceway require 8-12 individuals to participate in a series of multiple organized focus groups to gain candid feedback and information on a new safe driving program initiative EMBRACING NEW ROADS.


Our mandate is to create a program that ignites the attention and actively engages the Gen Z audience to be aware of the social pressures and real life consequences of driving under substance impairment, driver anger, distracted driving, speed, safe conduct and courtesy. Our goal is to take away the perceived glamour of undesired sometimes social acceptance of the above realities including street racing that is portrayed by Hollywood and offer a safe and controlled alternative to unsanctioned and illegal forms of auto racing that occurs on public roads.


Recruitment Requirements:

·        Persons 14-21 Years of Age only

·        Male & Female Applicable

·        Must be attending a full time educational program

·        Must hold a Valid Class 5 Full Licence, Class 6 Motorcycle Licence, or  Class 7 Learners Licence

·        Must currently reside in Edmonton or surrounding greater Edmonton Area

·        Must have ability to attend and own transportation to and from all Focus Group assemblies


WHERE: Global Television Boardroom (5325 Allard Way NW, Edmonton, AB)

WHEN: April 25, 2017    5PM- 9:30PM; 3 Sessions not to exceed 45 mins.


All Focus Group Participants will receive a Street Legal participation pass for the 2017 race season. Participants will also be eligible to win two weekend VIP Passes for the Mopar Rocky Mountain Nationals.  And a chance to win one of two Ride Alongs in one of the Blue Line Racing Drag Vehicles

(**All participants will be required to sign a Waiver of Liability, Minor participants must have Waiver signed by Parent/Legal Guardian)